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Modern HTML Email: Building Robust, Responsive, and Effective HTML Email, by Jason Rodriguez
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Email marketing has always been one of the most valuable digital marketing solutions. However, building an email that performs well in a multi-device, multi-client world is a lost art to many young designers and marketers. Modern HTML Email is a new guide that takes the mystery out of designing and coding HTML emails from the ground up. It takes you on a tour of the mechanics of email campaigns and coding reliable and responsive HTML emails. It even offers some tips for optimizing your campaigns and provides you with resources to further your skills.
- Sales Rank: #916429 in Books
- Published on: 2013-08-22
- Original language: English
- Dimensions: 9.00" h x .27" w x 6.00" l,
- Binding: Paperback
- 112 pages
About the Author
Jason Rodriguez is a web designer with an unhealthy obsession for email marketing. He has worked in the industry for a number of years, sending millions of emails for both Fortune 500 Companies as well as smaller clients and his own personal projects.
Most helpful customer reviews
3 of 4 people found the following review helpful.
A quick read with some solid tips.
By sra5446
Finally, a book has been printed covering some of the finer points of writing HTML, CSS, and the use of media queries for email. If you've been tasked to code email this little book is a great place to start. The only other place you're going to find this information is in random white papers on the web. It's a quick read and it could cover a lot more, but in comparison to what's in actual print for html email it's your best buy.
Enjoy!
1 of 2 people found the following review helpful.
Worth the money
By Old Punk
This is a small book with large type but it contains information that is hard to get elsewhere. It's written in plain English and tells you the reasons why email design uses such outdated techniques. I wish I had this book a couple of years ago. Thanks Jason.
1 of 2 people found the following review helpful.
Great Read
By Ashley
Good read for email marketers. Even if you are not an advanced HTML email coder it is easy to follow, but I'm sure you will learn a thing or two even if you are. I picked up a lot of awesome points.
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